Essays

A framework for auditing how you spend your life: Creation vs Consumption vs Chore — and the simple reuse test that reveals what actually compounds.

A simple mental model to diagnose growth: score your product on Entry, Engagement, and Ecosystem, then engineer the weakest link.

A quick, opinionated teardown of a (funny) review — and why Android/Google and platform/app boundaries matter.

After you ship 1.0, your instinct is to add features. Often the right move is the opposite: make 2.0 leaner for the new user.

A tiny, delightful offline loop that created online distribution — plus the exact mechanics of the campaign.

A simple algorithm I try to run before acting: input → prioritize → validate → process → validate → prioritize → output → feedback.